How to Make Your Linkedin Page Look More Professional and Get More Interviews

One of my goals for this year was to get a better job. I’ve been doing the freelance thing for a while, but it doesn’t provide me with enough income to save for retirement or big purchases. The top two things on my to-do list were to redo my resume and my Linkedin Page. Since redoing both I have gotten more leads in my job search and more visits to my profile.

You might also like: 6 Easy Ways to Look More Professional.

Keywords, Keywords, Keywords

Just like with your resume you have to include keywords that make your profile stand out. Use them in everything from your headline to your job descriptions. But beware of using buzzwords. Buzzwords differ from keywords in that they are vaguer and cliche. For example “hardworking” vs. “email marketing”. One is specific to an industry.

Make Sure You Have a Killer Headline

Your headline on Linkedin is often the first thing people see other than your name so it’s important that it stands out. Your Headline is the title next to your name. It should explain how you add value to your current industry or in your current position. For example, my headline is: “I help small businesses with their marketing strategy to optimize their digital and direct marketing efforts”. Your headline should be 3 to 8 keywords and free of spelling errors. Are you a freelancer looking to book more clients? Add a Call to Action to the end of your headline

Make Your Linkedin Summary Work for You

Think of your headline as your elevator pitch and your summary as your business plan. This is where you get to elaborate on exactly what you do and how. Don’t be afraid to brag a little. Your summary should have 200 to 300 words and be free from grammatical and spelling errors. Refrain from using buzzwords Make sure to use a positive tone and active voice. This is a great guide for active voice. Also, include a call to action and a way that someone can contact you.

Make Your Job Titles as Specific as Possible

Your job titles on your resume can be concise, but on Linkedin you need to write with the algorithm in mind. For example, instead of saying “Email Specialist” instead say Email Specialist|Mail Chimp Certified| Customer Lifecycle Specialist. Go through all of your jobs and think about exactly what you do and the hard skills you possess. Add those into your job title. Remember Keywords.

Use Numbers in Your Job Descriptions

Employers and Clients not only care about what you do but also how you can benefit them. They want to know did you add value in your other positions or save time and money? One way to do this is to use quantitative values in your job descriptions to be more impactful. Don’t be afraid to brag here. Did you promote campaigns and offers through our mailing list or did you grow the conversion rate by 50% by promoting campaigns and offers through our mailing list?